Chairmain of Powerboat P1
Tel: +44 (0)207 935 4977
Former bakery baron and property magnate, Asif heads up the world's premier marine motorsport, on a full throttle mission to become the Bernie Ecclestone of the sea. In his words 'He manages the people that manage the business'.
If anything is broken Asif can fix it
Chief Executive Officer
Tel: +44(0) 207 258 8442
James drives the international expansion of P1, investment and overall strategy.
A family man, James is an avid sports enthusiast and rugby supporter.
Chief Operating Officer
Tel: +44 (0)20 7935 4977
Robert oversees all sporting and operational activities for Powerboat P1 and ensures the smooth roll-out of the series in new host countries. Call Robert if you are interested in racing or launching the series in a new international location.
When he's not thinking about boats, Robert can generally be found adventure motorcycle riding in a remote desert location.
Tel: UK+44(0)7900 583835 US+1252-702-2771
Azam is our International liaison and provides vital back-up and support for the US and UAE championship co-ordinators, phone Azam if you are running a championship internationally and have any issues you cannot solve locally, he can fix them or find you someone who can!
A keen racer himself Azam is an experienced Powerboat racer and in 2012 even turned his hand to AquaX racing.
Company Secretary & In-House PR
Tel: +44 (0)207 935 4977
Roy handles all general enquiries and manages the media relations and PR function. He is also a Trustee of the P1 Marine Foundation.
Roy loves sports trivia and can tell you the name and location of every racecourse (that's horses not powerboats) in the country should you be that interested.
Tel: +125 2258 4557
Contact Martin if you are interested in racing or owning a Panther for racing or leisure in the US, or have any boat or racing problems or questions.
Martin is a Superboat Racing veteran, well known for his magic radio commentary skills but generally an all round industry stalwart.
UK Event Operations
Tel: +44 (0) 7826 947097
Lisa is in charge of event operations, she manages the operational team and guards the UK budget. Speak to her if you are a UK venue wanting to host an event or want to volunteer yours services on event.
Lisa is an experienced Jet ski racer in her own right with over 30 National or World jet ski titles to her name, she has temporarily hung up her racing goggles to give the others chance.
General Manager UAE
Tel: +971 4 3298488
Mike is P1 SuperStock's main contact in the UAE. Call Mike if you are interested in getting involved as a racer or owner in the UAE Superstock series, or if you are a company interested in talking about commercial partnership opportunities.
Mike has been out in the UAE for 15 years working in the marine and watersports industry, he also spent over a year in the Belize jungle - a far cry from the 'frozen North' of England which is where he originates from.
Tel: +44 (0)20 7258 8440
Rafiq is not only highly decorated with more letters after his name than in it! (ACCA and MBA) He takes enormous pride and interest in helping P1 manage the business and our finances.
When he's not guarding the P1 pennies Rafiq is a keen writer of Poems and even has a book published 'Poems for All' (ISBN 9781452042770) Available online at all major stores; Amazon, Tesco, Waterstones, WHSmith and many more.
Environmental Manager, Powerboat P1. Projects and Development Manager, P1 Marine Foundation
Tel: +44 (0)20 7258 8436
Sabrina is responsible for the environmental management system for Powerboat P1 and is the projects and development manager for the P1 Marine Foundation. Please contact her for any environmental enquiries or to discuss any partnership or sponsorship opportunities.
She enjoys London life but realises it's not exactly the best place for pursing her love of scuba diving.