With successful SuperStock powerboat and AquaX jet ski race series in the UK and USA, P1 continued its international expansion in 2017 by staging the first ever SuperStock World Championship event in India and four months later celebrated the milestone of its 500th race.
In 2010 Powerboat P1 strategically refocused its business with the aim of building the sport from the bottom up rather than the top down. This move saw the launch of the one-design SuperStock series with the P1 Panther race boat at the heart of the action. The new series reduced the cost of participation and delivered a level playing field where it’s the racers who make the difference. Affordability, accessibility and parity became the key elements, with P1 events designed to excite and entertain, ensuring spectator enjoyment, outstanding televised action and sponsor value with real economic impact for the host city.
P1 AquaX jet ski racing was launched in the UK in 2011 and in the USA the following year. Expansion continued in 2016 when Jetcross, Europe’s leading personal watercraft promoter and race series, joined the P1 family of marine racing brands.
It’s been a story of international growth and development that has seen P1 evolve into a genuine motorsport on its way to becoming a truly global sports property.